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Marketing Mode Of Agricultural Products And Its Support Polices In China

Posted on:2005-11-29Degree:MasterType:Thesis
Country:ChinaCandidate:S X ChenFull Text:PDF
GTID:2156360122489010Subject:Management Science and Engineering
Abstract/Summary:PDF Full Text Request
Since entering 21st century, the market for agricultural products in China changed very greatly, it has brought enormous impact to the present agricultural product marketing. For this purpose, the marketing mode of the agricultural products and the concerned support polices in China were mainly studied in this paper.In this paper, the structure and properties of the market for agricultural products were analyzed; the reform and development of the circulation system of agricultural products in China were reviewed. According to the statistical data of Chinese urban residents, the consumption trend of agricultural products was analyzed. On the basis of analysis of the present marketing for agricultural products, primary problems occurred in the agricultural products marketing in China were pointed out, and the corresponding advices were brought forward. Lastly, the marketing mode of brand-experience for agricultural products and the corresponding supporting polices were put forward..The main contents of this paper were as follows:1. On the base of the analysis of the properties of the agricultural products market, according to some relevant data the consumption trend of the agricultural products was summarized.2. Construct of the third party logistics based circulation mode of agricultural products. As for these primary problems on the agricultural products circulation in China, the advices on improving agricultural products circulation were put forward followed as: strengthen the construct of agricultural logistics, especially the third party logistics; establish the circulation mode which meets China's actual conditions.3. Study on the marketing mode of agricultural products. Currently, the theory of marketing and the practice of marketing on agricultural products are not consistent in China, which appears that the theory is behind practice. As the main part in this paper, on the base of the analysis of the modern marketing theory, the marketing mode of agricultural products which satisfies China's actual situation was discussed. Lastly, the marketing mode of brand-experience for agricultural products was put forward, and its feasibility is analyzed by cases.4. Study on the supporting policies. As for those problems occurred at organic food certification, agricultural products circulation and marketing, advices and the relevantnational supporting policies were brought forward.
Keywords/Search Tags:Agricultural Product Market, Marketing Mode, Third Party Logistics, Supporting Policy
PDF Full Text Request
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