Research On Customer Relationship Management Based On Business Intelligence

In the era of e-business, the Customer Relationship Management (CRM) is the key to improve the core competence of a corporation. Companies are realizing that the keys to long-term,' sustainable revenues and profits are identifying, acquiring, and retaining profitable customers. As we all know, the core of CRM is Customer Value Management. In order to practice the strategy of Customer Value Management successfully, a company must segment customer value.Business Intelligence is a strategic approach for enterprises to transform raw data into insights and intelligence and to help decision makers identify key trends of the market. By analyzing data from the customer-facing systems at a macro level, Business Intelligence (BI) can empower management to work intelligently and help shape customer and product focus to the maximum benefit of the company.This paper outlines the building blocks and framework of Business Intelligence and Customer Relationship Management (CRM), segments customer based on the Customer Lifetime Value and then presents a new approach to implementing a Business Intelligence solution focused on the analytical aspects of CRM.