Core Capability-based Strategy Of The Enterprises

Core capability is the basement of the sustainable competitive advantage of the enterprises. Theoretic circles and business circles have identified the opinion. In the past, the research on the core capability mainly embodied the estimate that takes place after the success of the enterprises. The synthetic study that makes theory into practice is little. And the dissertation of the strategy that base on the core capability is little too. By studying the characteristic of dynamic situation and core capability, the text formulizes the relationship between core capability and the strategy of the enterprises. By means of SWOT, the text takes the important position of time and core capability into account and tries to analyze core capability-based strategy. The text emphasizes the balance between the foundation of core capability and the exertion of core capability in order to acquire the dominance of competitive advantage. By means of PDCA, on the base of the dynamic characteristic of core capability and the strategy, the text integrates the core capability and the strategy together. On the base of the core capability, the text analyzes the strategy of low cost, difference, merger and diversification, and gets the goal and measurement of these kinds of strategy. Through the study of these issues, the text integrates the core capability and strategy, and. draws the basic conclusion and method about strategy establishment and implement on the base of core capability. The text provides the new vision of the strategy on the base of the core capability. The enterprise will then have a clear way of thinking and a tangible analysis method.