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The Study To Construct Enterprise Competitive Advantage Based On Value Engineering

Posted on:2005-12-30Degree:MasterType:Thesis
Country:ChinaCandidate:H J DengFull Text:PDF
GTID:2156360122498401Subject:Business management
Abstract/Summary:PDF Full Text Request
In a dynamic and complex environment, to gain competitive advantage and to ensure sustaining development, which management conception, management mechanism and management technique enterprises should be developed ,adopt and used , have been become enterprises' important problems, which make for enterprises stand in market and continue development. At the same time, Value engineering(VE),as a thoughtway and management technique, is extended largely in many appliance realms. There have been many excellent research fruits which regards enterprise management as research object. Under this background, I apply value engineering in constructing competitive advantage in this thesis, and try to structure a function-oriented model to construct the enterprise competitive advantage.The whole thesis consists of six chapters. Chapter one introduces the background of the research, puts forward the question, summarizes the train thought of research and structure frame of the thesis. Chapter two first introduces the basic thoughtway for VE applied in constructing enterprisecompetitive advantage. Then illustrates the competitive advantages interactive model. Finally summarizes the program to construct the whole enterprise competitive advantage in VE. Chapter three constructs the enterprise product-market functional level competitive advantage and benchmarks object selecting method in VE to construct the advantage respectively based on customer value management and customer service management. Chapter four constructs the enterprise value chain functional level competitive advantage and benchmarks object selecting method in VE to construct the advantage respectively based on the enterprise interior value chain and business process. Chapter five constructs the enterprise core competence functional level competitive advantage and benchmarks object selecting method in VE to construct the advantage based on the enterprise special ability. Chapter six constructs the enterprise strategic logic functional level competitive advantage and benchmarks object selecting method in VE to construct the advantage based on the enterprise industry insight.
Keywords/Search Tags:Value engineering, competitive advantage, functional systems analysis, competitive advantages interaction
PDF Full Text Request
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