| The investment promotion practice is playing more important role in the economic field. How to make this work more efficient is one of the main projects. The goal of investment promotion should be to enhance the international competitiveness of the local area.In the book—The Competitive Advantage of Nations, Michael E.Porter provide us a new analysis tool—the diamond model, which shows us the four competitive environment factors. And this is greatly helpful for our investment promotion practice.A company has a lot of competitive advantages which are coming from the outside environment factors not the insides ones. Porter measures a region's competitiveness on level of productivity and productivity growth. Porter identified four geographically development determinants that contributed to an industry's and/or region's competitive capabilities: (1) factor (input) conditions; (2) demand conditions; (3) related and supporting industries; (4) context for firm strategy and rivalry. These four determinants mutually reinforce one another and the interactions existing within a region. In Porter's theory, regional clusters have a prominent role. This study suggests that regional planners can make use of diamond-model of regional/local competitiveness. Porter's theory provide us the new guide to our investment promotion practice, and this thesis elaborate the ways to enhance the investment promotion practice of Jilin City through three aspects: the main theories of investment promotion, the orientation of investment promotion practice of Jilin City, the strategy of investment promotion practice of Jilin City.First, the main theories of investment promotion, this thesis introduce four theories: Globalization Theory, Dual-Gap Model Theory, Diamond-Model Theory, the orientation theory of economic competitiveness for the government.Secondly, the orientation of Jilin City in the investment promotion practices. According to the theory of Diamond-model, the Jilin municipal government should focus on enhancing the level of diamond-model of Jilin City and gradually joining the globalization of the world.Thirdly, the Strategies of investment promotion practice in Jilin City. The part includes four aspects:To upgrade the quality of factors, enhance the attraction of the environmentIn the theory of Porter's, it has emphasized the importance of enhancing the quality of the factors. But in the practice of our country, we found that there is a more important factor which he has not mentioned. That is the construction of the soft-environment including the legal system, public service system, impartial market operating system, etc. That's determined by the situation of our developing market system. So we have to put it in the Diamond-model system creatively. It's stated as follows: to build up the law protection system for the investors; to Complete the Investors Service System; an Impartial Competition Policy System; scientific programming investment promoting mechanism; market-oriented project operating mechanism.To stimulate the demand condition of local market, extend the industry chainFrom the Analyses of the Diamond-model of Jilin City, we can see that the demand condition of the supporting industry of Jilin City. We should rely on these resources, program the deep processing and consuming industry of the four pillar industry, and eventually form the local gathering of enterprises.To enhance the performance of supporting and related industry, form the industries gathering development modelWe should make a full use of the opportunity of Northeast set for Economic Take-off, form the intercourse development style of supporting and relative industries.To accelerate the reform of state-owned enterprises, cultivate the new competitivenessThe rate of state-owned enterprises is very high and the burden is heavy. With the support of Economic Take-off, invitation of new strategic investors, we can form the new competitiveness of enterprises and make them the real body of market.The competitiven...
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