Risk Management Mechanism Of Dynamic Alliance

The thesis is one of the important component subject sponsored by the National Natural Science Foundation of China that "Dynamic Alliance risk management mechanism and risk precautions system study (code: 70172042)". Dynamic Alliance is a integrated organizational form that based on modern information technology and network, gathering different enterprises owned core knowledge, producing technology, marketing ability and talent's resource advantage to make up a phased alliance, each enterprise among the alliance can use the alliance advantage to develop, produce, sell the new product to realize the development production and sales of the opportunity products rapidly, meet market demand, deal with the market challenges and jointly participate in competing for. The dynamic alliance, though owned numerous advantages, because of its characteristics, such as interest's conflict between members and scattering of the region, thus hidden a lot of risk factors, this may reduce actual success rate in alliance operation.The purports of this text is on the basis of analyzing the dynamic alliance's risk factor, sorting out all kinds of risks and design a kind of appropriate risk management mechanism separately according to classification, and design some better risk control measures and method. These risk management mechanism design consider synthetically control and subdue risk of the corresponding classification, and work in coordination with other risk management. These mechanisms can control the risk of the corresponding classification and even really play a role in stabilizing or subdue other risks without conflict. To subdue and control risk, we need design risk mechanism and emphasize encourage and restrain. By use of encourage and restrain methods and measures, impel dynamic alliance's risk management to develop towards the direction of reducing risk and increase incomes, guarantee the stability of the alliance and deserved interests. The complete Dynamic alliance risk management mechanism is designed; this is deepening and develops of the dynamic alliance's theoretical research, and having very important realistic meaning to solve risk problems of enterprise alliance.