| Since the trend of thoughts of sustainable development has emerged and developed, the awakening and strengthening of environmental protection awareness have exercised direct and indirect influence on the national developmental strategies of any country in the world. With the patterns of people's thinking, view of values and consumption being changed, the surge of green consumption springs up. Some districts and social groups in the world, especially people in the developed countries, have come into the phrase to seek the life quality. And the environmental awareness and the environment-oriented product preference have increasingly been strong. Therefore, the relationship of international economic and trade has been affected seriously, and the green barriers have come to be an important factor to hinder the development of international trade. Especially after the entrance of china to WTO, the situation has appeared increasingly remarkable, meanwhile the trade of agricultural products has been affected considerably. Under the influence of WTO rules, there appears new characteristics in trade and market competition, while the emphasis of trade has shifted.Under those background, it has been an inevitable problem for us on how to make environmental protection in line with the development of our economic development, being consistent with the world convention, improve the increases of Chinese export and import trade, and occupy the certain position in the world market. However, the infant industry of organic food is a new thought to realize the harmony between the development of export and import trade of agricultural products with environmental protection.From the view of domestic situation, in recent years, the green food industry of our country and province has developed dramatically, and the market has constantly been growing. With the increase of green consumption demand, it is of realistic significance to apply the theories related to marketing and international trade to push forward the development of green food of our country and province. In this paper, through the analysis on the basic concepts and theories of international trade of green food, the current situation and trend of international trade of green food are discussed, furthermore under those basis, the influential factors on international marketing of green food of Heilongjiang province are emphatically analyzed, the thought and emphasis of international marketing of green food of Heilongjiang province are defined, and the countermeasures to accelerate the green food of Heilongjiang province to the international market are proposed herein.This paper consists of six parts:Part one: Study the realistic value and theoretical significance on international marketing of green food of Heilongjiang province, introduce the research situation on the paper home and abroad, and propose the research approaches and technical lines. Define the related basic concepts, analyze generation and concepts of green barriers.Part two: Analyze the background on international marketing of green food after the entrance of China to WTO, sum up the position and roles on international marketing of green food.Part three: Analyze the supply-demand situation of international market of green food and marketing potentiality. Explore standards of organic Food, administration system distribution Channels, market Accession of International organic agricultural products and influnces on international marketing of green food of our country.Part four: Analyze the current situation and trend on international marketing development situation of green food of Heilongjiang province, sum up the existing problems and rational selection of International Marketing.Part five: This part is the emphasis of this paper, discuss the thought of international marketing of green food, from the aspects of government, industry and enterprises, propose the countermeasure of international marketing of green food of Heilongjiang province.Part six: On the basis of the above parts, d... |
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