Application Of Petri Nets In Marketing

In the modem society, marketing have already been paid more and more attention. Not only deeper knowledge and innovative ideas on the marketing theory are needed in our county's enterprise, but also systematic technological methods and measure, which would be regularly, practicable and efficient, are emergently demanded. Thus, it is imperative to develop a series advanced analysis instruments of marketing and decisive methods to improve the scientific level of management and decision-making on enterprise marketing.This paper studies the application of Petri net theory in marketing and mainly focuses on systematically model construction and analysis concerning the problems occurred during marketing procession. In this paper, a model about market demand forecasts system has been established by applying Petri net The main purpose of this work is to resolve the concurred phenomenon existing in market demand forecasts system. Besides this, an analysis on the configurated model and a description on the general practice measure about the application of this model is also be given. Combining the traditional methods of market demand forecasts, such as Linear regression, Gray system, Generalized weighted proportional combination forecasting, the author also have analysed and forecasted the actual example in this paper, which clearly response the applied logic of using Petri net model to resolve the question of market demand forecasts. The founded model of Petri net in resolving market demand forecasts has the characteristic of pertinence and universality.The key issue of those important problems often occurred in marketing is the market mix decision and regulate-control analysis and the question of how to enhance the market share of products is the foundation to resolve this issue. In this paper, marketing mix decision model has been constructed by the application of artificial neutral network technique. On the basis of finding of two new method integrating both artificial neutral network and Petri net techniques, regulate-control models have also been built. Besides deeply analyzing each model, a pragmatical analysis has been practiced by introducing the products that is priced at about 10 Yuan in Xi'an cigarette market as an example, themethods of enhance the market share of products also be given. The works mentioned above have more practical significance.Finally, a kind of Petri net picture drawing and simulating tool, which could be used conveniently and pragmatically has been developed by using modernistic program methods in this paper. This tool not only ensured the progress of research successfully, but also be more beneficial to the following work and study concerning this project.The research work of this paper not only provides reliable theoretical and technological basis for the following research work on the marketing field, but also enlarge the room for the application of Petri net theory.