The Research On The Logistics Service Innovation Strategy Of COSCO-Logistics Ltd

With the increasing advance of economic globalization , many multinationals have planned or plans to move production, procurement center to China, more and more domestic enterprises have also begun to manufacture and manage on the condition of globalization, As a world production center, the standing of China is increasingly important, the advance of state economic development and flourish of business activities stimulated the demand for logistics service: on the one hand, total amount of social material circulation is increasing rapidly, the more optimum express logistics solution and professional logistics consultancy service; on the other hand, more and more internationalized business operation demands logistics service must keep abreast of the world standard, it demands high speed, more safety and personality.This paper includes five chapters. Chapter one explain the background and significance. Chapter two describes the contents, characters, modes of logistics service, then clarifies the conception of logistics services innovation, includes value innovation, contents innovation, and modes innovation. Chapter three introduces the structure of COSCO-Logistics Ltd , the logistics resource and operation system. Then introduce the present situation service of COSCO-Logistics Ltd: appliance logistics, car logistics, electric power logistic, petrifaction logistics, exhibit logistics and retail logistics. On the base of SWOT analysis of COSCO-Logistics Ltd, chapter four gives suggestion to logistics service innovation of COSCO-Logistics Ltd: developing electronic commerce, integrated marketing, customization logistics and 4PL?increment service. Then give some supports strategy for logistics service innovation of COSCO-Logistics Ltd . The last chapter gives the summary of the paper and some details needed to be improved.