The Research Of The Strategy Of Long Men To Intervene Ammonium Industry

Ammonia is raw materials of many chemical fertilizer.After China joined in WTO,the competition in feed & fertilizer market between domestic and foreign is so hard day by day.As a agriculture power,the development of agriculture is related directly by the development of the feed & fertilizer industry. Main feed & fertilizer enterprises in domestie have taken many measures such as expanding product scale or marketshare to deal with the cruel competition and resist the threaten from foreign enterprises. Long Men,which is the biggest feed phosphates producer in both Asia and China, raise a conception of joining in ammonia field according to the development goal. In this paper, the author studied systematically the development strategy of joining in ammonia field.Based on the research of synthesized ammonia, this essay has concouded the synthesized ammonia developing advantages, market sales, technology innovation, disadvantages, challenge and opportunity by giving analysis on the synthesized ammonia esterior environment and the business structure. This essay has analyzed the necessity of building up the synthesized ammonia styatagem on which the author bringsforward the developing stratagem of xx Group Company's enrering the business of synthesized ammonia.The ammonium industry is a kind of technology-concentrated industry.The writer made an exhaustive study from its present technical situation to its technology innovation to its trend.The conclusion can be used for reference to other small ammonia enterprises to make their strategy.