A Research On The Constructive Path To The Culture Of Chinese Enterprise In The New Era

A span-new theory, Enterprise Culture, which was to explain the phenomena that America enterprise with the advanced technique equipment, abundant economic strength, and high level of personnel diathesis and management had lagged behind their competitors especially Japanese Corporations, was formed in the seventies to eighties of the twentieth century. After more than 20 years, the enterprise culture has evolved to a steady systemic theory in the definition and content through academic research and practices. The definition of enterprise culture is the highest goal, value standard, basic belief and behavior, which a group of coworkers are used to interact with each other and have been accepted by the people. It is an organic complex of enterprise conception, system and matter. There were a number of experience on building Chinese enterprise culture due to the early practices and the first upsurge in the eighties, however, it is not systematic and ripe on both theory and practice, especially on some key-questions that were caused by the requests of new period and Chinese characteristic. For example, it is still weaker in these researches on the affluence of traditional culture, the theory with Chinese feature and the path to construct Chinese enterprise culture, which will negative impact on the construction in Chinese enterprise culture, furthermore have obviously gap in requirement of New Economic Age.Based on this background, the essay analysis practice and contribution on establishing enterprise culture by Chinese corporations, the conversion of thought way due to the request of new period and other important factors, and suggest the enterprise culture should have six core conceptions: the same ideal to develop china, the management based on human being, the spirits of innovation, the conception on obtaining the profit by the legal way, the excellent tradition with hard struggle and the strategic foresight with globalization. Moreover, according to the requests and affective elements the author also indicated the primary settlement is to set up "leader culture"as the centers , then to construct enterprise culture through strengthening and aimed management.In fact, it needs an integrated and abundant system not only in the theory but also in practice so that it can provide general guidance on the industry development. Whereas, if we aim at the problems and analyze the main factors, then point out the solutions, it will have instructive effect on establishment of Chinese enterprise culture at present. That is the purpose and significance of author's research.