The scientific perception of development lays emphasis on the sustainable development of the economy and society. Restricted by the land, resources, environment and development conditions of the region, West China is now confronted with very severe challenges in the implementation of the Sustainable Development Strategy. What's more, the contemporary sustainable development of West China should be practiced on the basis of the socialist market economy, which makes an ultimate change in the allocation of resources. Therefore, the sustainable development of West China should adapt to the new changes of the market environment and bring market mechanism into full playBy employing theories on sustainable development, this paper intends to show solicitude for the profit motive behind human behavior and the positive influence of market mechanism in economic development. In the first part, the author expounds that market mechanism is an important method to promote the sustainable development of West China. In the second part, the author starts with the market environment of the sustainable development in West China, and then analyzes the market barrier that the sustainable development of West China is confronted with. In the third part, the author raises countermeasures against the barriers based on the discussion before, that is to accelerate the market construction in West China instead of waiting for the development and maturing of the market, to bring market mechanism into full play construct new mechanism and mode, and to promote the sustainable development of West China with the market power.
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