The Theory And Application Study Of Investor Relations Management

Since the securities market was born in China, fast development has appeared in the securities market because of the extensive participation and support of investors. But our securities market is still very fragile, and it is difficult for investors to get abundant information about the listed company. Improving the communication between listed company and investor has already been the task of top priority to develop our securities market.IRM (Investor Relations Management) is a strategic management. By the abundant, true and equal disclosure of information, the interests of the investor can be maximized. Good investor relation has an important meaning for listed company, securities market and investor.With the intensification of the internationalization of securities market,the working range of IRM has been outside the border. Investors have higher requests for the disclosure of information. Internet is playing a more and more important role in IRM.But compared with developed listed company of foreign capital market, IRM of our country has a large number of questions: IRM of our country is passive, one-way , often goes on under the pressure of the laws and regulations. There are few contents and the form is single. Formalism is serious. IRM is narrowed. The market lacks specialized IRM advisor' s organization and qualified personnel. IRM is often linked to the malicious control of the market. Listed company can' t correctly deal with the relations of big shareholders and minority shareholders. Minority shareholders' sconsciousness of safeguarding the rights is weak.In order to strengthen Investor Relations Management, I propose adopting the following countermeasures:1.Supervision Department should promote the development of IRM in a more cost-effective manner.2.Perfect the legal environment of IRM, protect investors' rights andinterests.3.The listed company pays more attention to and standardizes IRM work. 4.Strengthen investors' consciousness of safeguarding rights andinterests. 5.Strengthen the supervision of the media.