Study On Enterprise Cultural Innovation Promote Enterprise's Key Competitiveness Issue

Reform and opening-up over the past 20 years, Chinese enterprises progress greatly generally, but compared with developed country there is very great disparity in the key competitiveness of enterprises. Moreover, enterprise cultural construction of China, but also enterprise cultural construction in developed country have heavy disparity very, this is exactly a relatively low important reason of competitiveness of Chinese enterprise too.This text proceeds from the competitiveness current situations of Chinese enterprises, combine the China's actual conditions , propose structuring the key competitiveness of Chinese enterprises. And introduce corporate culture theory, is it through innovative corporate culture , promote enterprise key view of competitiveness in an all-round way to propose. Through analyzing enterprise's case in a large amount, explain corporate culture to strengthen enterprise key function of competitiveness , how promote enterprise's key competitiveness through enterprise's cultural innovation, stress that has emphasized the important function of enterprise's cultural construction , has offered the important theory and practice basis for strengthening enterprise's cultural construction.A good one , lasting enterprise cultural construction, enterprise key competitiveness ripe, foundation of development. Every enterprise accepting baptism among China's market economy should realize this deeply , grow with each passing hour , cultivate one party suitable for good rich soil that enterprise grow up , is it produce one have world economic large ship of competitive power to type, make us able to brave the wind and the waves in the ocean of the international economy, advance bravely.