The Legal Issues On Native Language Seeking Technology Involved In The Business Operation

With the development of network technology, the native language seeking location technology has entered commercialized operation in our country. Network real name is a Chinese seeking location service that one network company provides. And legal dispute involved in the real name service has increase day by day at present. Network real name service is related to legal protections, such as trade mark privileges, name right, etc. Our country present laws and regulations hasn't restricted the seek location norm of technological service to Chinese language yet. Chinese language seek location technological service is in the state of standardizing it in our country, and no organization can unify service rule and DSB (Dispute settlement body) of aspect. Given the commercial company to carry on the Chinese language and seek the operation service in location without control. The social public interests will certainly be influenced. Because of the excessive development of Internet technology, the experts and scholars do not have a final conclusion to the legal nature of the real name of the network yet at present.This text plans to discuss the legal nature of the real name of the network and legal problem faced in commercial operation concerned on the development of the domain name, analysis of legal nature and the network real name as well. The author thinks, the right based on the network real name belongs to one part of the property right and should be put under the protection of intellectual property rights in law, and proposes that the Chinese language seeks location resources be included in the resource management of national telecommunications and well as the relevant law demanding perfection urgently, expect to reach the balance between public and private interests during encouragement function of the network development space and distribution of the intellectual property right law.