Study On CRM & Its Application In Pharmaceutical Enterprises Of Hangzhou

After China's entry into WTO,Chinese Pharmaceutical enterprises are facing challenges. The reforms on domestic medical security system and Pharmaceutical circulation system will be deemed to bring China's Pharmaceutical enterprises into a complicated economy and competition environment. How to improve their competition ability and promote their profit space in the complex environment becomes a very big issue in front of these enterprises. It is also a key problem to Hangzhou pharmaceutical enterprises.Enterprises in the future will focus their competition on the customer,the competition of which is in effect the competition of information. Therefore,it's fundamental for enterprises to gain competitive advantage that one should establish the customer-focused pharmaceutical enterprises information incorporation to improve its ability to deal with information. In the light of the actuality of Hangzhou pharmaceutical enterprises,this paper put forwards the CRM model which will satisfy the needs of Hangzhou pharmaceutical enterprises and its solutions.This paper first states the general theory about CRM and its application state in pharmaceutical enterprises. By analyzing the development of Hangzhou pharmaceutical enterprises, its marketing mode, and the matters those exists, it reaches a conclusion that it is significant of the pharmaceutical enterprises to implement CRM. Based on the analysis of the demand, this paper advances CRM and its implements of Hangzhou pharmaceutical enterprises in detail and equally, it attempts to analyses the ROI(return of investment) of CRM on the base of EIAC mode. In the last sections, it states the true value of CRM to those enterprises by giving cases concerning CRM's implement in pharmaceutical enterprises.