Develop Question Study About The ChongQing Endurance Shanhua Special Vehicle Co., Ltd.

As the first unit awarded with "Arms & Assembly Study Product Permit" by National Defense Science & Industry Committee in China, Chongqing Endurance Shanhua Special Vehicle Co., Ltd. is an appointed enterprises for national military & industrial products development & production. The development of this enterprise has direct relationship with research of national military vehicles and development of civil sci-tech industries in many fields. Therefore, giving business strategic study to this enterprise has substantial meaning to continuous, steady, harmonic and healthy development of its military products and civil special vehicles as well as better utilizing its sci-tech advantages.This essay was instructed by the tenth "Five-Year-Plan" requirement for national automobile industry and the general plan of this company, first it has given systematic analysis to current status of this company and macro economic environment. Based on military products and civil products characteristics and structures, the essay had pointed out the real content of the development of Endurance Shanhua Special Vehicle Co., Ltd. is to realize harmonic development of military vehicles and civil vehicles; Consequently, it gave analysis and demonstration to characteristics of military products & civil products produced in Endurance Shanhua Special Vehicle Co., Ltd. and certain key relationship between military products and civil products. This essay further took opportunity-threaten analysis and advantages-disadvantages analysis method to study the external environment factors of military & civil products development, as well as structural analysis to internal affection factors, with this basis, it has concluded the systematic idea of military & civil products development in Endurance Shanhua Special Vehicle Co., Ltd.Based upon analysis and evaluation of products current situation of this company, this essay had applied fuzzy decision technique to carry out research and analysis, after that, the special vehicle was determined as the supporting industry for the development of this company, all products line will be built with this basis; It has applied system dynamics method to establish the system dynamics model for military & civil products development in Endurance Shanhua Special Vehicle Co., Ltd.. With quantitative simulation, optimization and structural analysis, to determine the reasonable distribution of resources (human, property & material), regulating & control parameters such as military & civil products accumulation proportion, etc., thus to determine the target for total output of the company in 2006 will be RMB 5 million.For guarantee of the realization of target, the essay had studies the company structure based upon the principle of separate management for military & civil products, oriented by task and characterized by products separate development & industrialization, and had also proposed an operation strategy classified by products relationships, and had pointed out an ideal way for operation and development of the company. The essay had concluded the basic idea and measures of the operation strategy in Endurance Shanhua Special Vehicle Co., Ltd. The result of study has direct instructional meaning to development of Endurance Shanhua Special Vehicle Co., Ltd., as well as reference value to other companies in same industry.