Strategic Thinking Of The Brand Cultural Construction Of Chinese Enterprise

After the accession to the WTO of China, with paces that economy accelerates the development, how educational work of ideology and politics faces to combine with economic development of the market, thus the new subject of bringing about an advance in economic construction. The study on corporate culture is the ideological and political work from planting the new changes of root enterprises of original only tying to party and government work to now. Ideological and political work deepen enterprise, is it work around corporate culture launched investigations, strategic analysis, system person who structure a series of to display mainly.Brand culture is a new problem discussed in corporate culture research field in recent years. The brand is a symbol of the national culture, it and national traditional culture are united and linked to each other tightly, condensing this deep and abundant cultural intension of nationality. Chinese enterprises can accomplish very few the classical ones in the construction aspect of the brand, reason is it rise to brand the level of culture to lie in.This text centres on the brand cultural construction of Chinese enterprises, set about from the intension of the culture of the brand, have studied the attention and application to the culture of the brand in the evolution of the foreign brand, through the study on its brand construction tactics , it is discussed how they squeezed into the Chinese market and took one seat firm. Analyzed history of Chinese brand development and current situation at the same time , point out Chinese brand reason and brand cultural construction that development lag behind comparatively store some mistaken ideas in. And then, it is analyzed that Chinese enterprises implement the good and bad respect of the strategy of brands, theinternationalization strategy to these two major native country brands of Haier and Legend has carried on research, have proposed that the internationalization of the cultural strategy of the brand of Chinese enterprise is conceived . Finally, to brand cultural construction and development of Chinese enterprise launch prospect forecast after entering the WTO article, propose Chinese enterprise brand is it meet world way of economic integration to build, the development working for ideological and political education in the field of enterprise has looked for the opportunity, have held and combined clicking.