| The strategy establishment, strategy carrying-out and strategy evaluates, constitute three important stages that business enterprise strategy manage process, in these three stages, our country business enterprise all degree an omen for existing some problem, and these performance too exactly business enterprise" strategy crisis".At present, the strategy carrying-out occupy more and more important position in business enterprise, whether the deciding layer, the managing layer ,or the operating layer, will all have the principle of strategy carrying-out, and positively set up the powerful culture of strategy carrying-out in business enterprise, carry out management intention completely, so that the strategy target can be converted into reality availably and make sure business enterprise keep on competition ability.Siping Hongbaolai Company LTD, which is a pillar industry of the "Red Mouth Group" and famous in domestic and international, is located at No.20 of the red mouth road, in "the first countryside of the State". The company was set up in 1992,over the area of 8,000 square meters, total property 0.3 billion yuan. Because of the development of the business, the company builds factories in Peking and Jiaxing city, combining to establish every locality company. Products are sold all through the country, deeply enjoyed by large consumers. The company totally contains 2406 employee's, and people of the high educational background among them is about 50% of the total number, the average age in personnel is 30 years old, the employee's troop is young enough and the culture knowledge level of structure is higher.Since 2002, the accomplishment of the company starts bogging down, At first, when the accomplishment dropped, the manage-level didn't value too much, and entertained optimistic attitude continuously, maintained old management and marketing modes, because they believed firmly that as long as they produce the best product, it's not necessary to worry about the sale, the company-up and down, formatted the idea of "we have our products, we will have our market". When the competition environment changed greatly, the company seemed not to know what to do at that time. As we know, under the marketing economy environment, the business enterprise competition is not product any more, but to get more supporting and obtaining from consumer to company and product brand with great limiting, is to stand the position in consumer to consider problem. Certainly, this belongs to the problem of the strategy establishment, however, once strategy is made sure, whether it can be carried out and then become the problem that demand study completely.The company has ever considered some ways about the dropping accomplishment, only they didn't solve the continuously losing in business from the boot. The reason is that they didn't considered problem from strategy execution, and considered more is the military tactics on the market problem, but character concerning personnel, organized construction, company culture, view of value, etc. were considered nearly too little, like this, the military tactics on the market exposed more and more and some policy sometimes run aground because of execution shortage. Seeing from the profession, Hongbaolai Company itself contains its certain advantage, now it's facing to adjust the operating of the strategy and decision. This is a very important period, and it's extremely necessary and important to proceed the valuation and examination. This text bases on some theories in management in strategy primarily with the application of the method, carrying out the proceeding valuation to Hongbaolai Company strategy, finding out the problem faced in the proceed of execution, as to proceed the diagnosis, putting forward the strategy improvement direction. Firstly the article puts forward analysis about some problems during the strategy establishment. The reason why the disadvantageous are produced consists in primarily: one is that While a strategy is made sure, it's not...
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