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The Investigation On China Tool Manufacture Industry Using International Strategic Alliance

Posted on:2005-03-19Degree:MasterType:Thesis
Country:ChinaCandidate:X L NiFull Text:PDF
GTID:2156360152456950Subject:Business Administration
Abstract/Summary:PDF Full Text Request
As the rapid development in China's manufacture industry, various multi-national corporations are entering China one after another. They regard the market in China as their main component of the global strategy upon the strength of their strong power in the capital, technology, brand and management. After China entered the WTO, China committed to open its market step by step so that the country boundary had not been the main barrier that prevent abroad commodities and enterprises from going into China. Some enterprises have the problems such as staleness in idea, confusion in management and low efficiency in the different extent. At the same time, a large scale is very difficult to form because of low output in domestic tool enterprises, different source in technology and lack of necessary conditions to promote the growth in domestic tool enterprises. Moreover, a great gap still exists in level between the domestic tool companies and international ones as a result of the investment insufficiency in the research and development, laggard in technology level and without rapid capability to meet an emergency. At present, the trend of internationalization in domestic market is more apparent and the abroad power groups with great competitiveness are participating in the race of the domestic market. The manufacture industry will carry out global purchasing in regard to tool products. Domestic companies know that they must participate in international cooperation,and make international strategic alliances.This thesis based on the theory of International Trade,Strategy Management and International Economics and so on.By investigating on the spot and 1ooking up in internet and other ways,I got large numbers of correlative information use defective modus of other companies. Finally brought forward advice of developing international strategic a11iance in Changchun FAW tool manufacture enterprise.The key points of strategy alliance are selection parts, alliances modes and realization approaches. Firstly when selecting an object of international strategic a11iance, the tool manufacture enterprises must make alliance with international competition adversaries.The main benefits are reducing risks and costs,and increasing competitive abilities. It is the best choice of using international marketing strategy with international abilities.At present, although the manufacture industry has gradually carried out global purchasing, the tool enterprises must depend on the manufacture enterprises in view of the reality. They should closely follow the development of the manufacture industry in accordance to the special characters of the different enterprises. They should face the world market based on the domestic market and positively open abroad market. The tool enterprises should choose the abroad multi-national company that is cooperating with manufacture enterprises as a priority in selecting cooperating partners. The companies should impulse the domestic tool industry into the international division system by employing the international business channel of the cooperation partners. Thus, their products will get a comparatively stable market. In addition, because the reason we cooperate with abroad companies is to settle the issues of the weakness in the capability of technology development, we should try our best to find out the latest provider of technology in selecting partners. The level of the partner's research and development should higher than ours and they should own advanced management experience.Secondly, in view of the actuality of China tool manufacture industry,when choosing mode of a11iance, it must emphasize particularly on Joint Venture when setting up international strategic alliance with overseas companies.It must keep 1ong-term cooperation through steady-going a11iance. This kind of a11iance is propitious to derive advanced technique and management experience. Companies can also use mode of exploiting together manufacture together and distributing together. In addition?...
Keywords/Search Tags:Investigation
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