Font Size: a A A

The Analysis And Research Of The Innovation Of The Mobile Data Increment Service For The N Company

Posted on:2005-01-29Degree:MasterType:Thesis
Country:ChinaCandidate:N B LiFull Text:PDF
GTID:2156360152466087Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Mobile Data Increment Service is the newly booming high-tech industry world wild which has the typical characteristic of network economy and experience economy. Because its product and service completely operate on the cyber space including Internet and cell mobile telecommunication network. So, we can find out that this industry or market is comprised by three parts-the wireless network operator, the service provider and the cell phone user. Due to the huge scale of cell phone user in China, the Mobile Data Increment Service has been developed significantly since the plan of "Morternet" launched by the China Mobile Telecom in 2000.But, at this time, the new-born market is facing two major challenge or crisis that is the limit of network bandwidth and the scarcity of abundant and good service content. The first one must be solved by the network operator, and 3G is the best choice. Definitely, the second one is the tough mission of service provider, and innovation is the only way we have to go.This paper focus on the research of the service innovation headed by the N company which is one of the major Service Provider(SP) . And this research include two ingredient-the first one is the innovation mode(flow), the other one is the innovation direction based on the technology and market trend and change.As a MBA student, the author make a combination of the theory andpractical experience to work out the service innovation mode according to the real situation of the N company which was adopted by the N company fortunately. So, we could made the assessment of the mode after practical usage, and optimize the innovation mode finally.Through the paper, we hope that we can make some contribution to the Mobile Data Increment Service innovation research, especially the research of the Mobile Data Increment Service innovation mode, and most importantly, bring new idea and useful system for the innovation of the N company.
Keywords/Search Tags:Mobile Data Increment Service, Service Provider(SP), Service Innovation, Morternet, 3G
PDF Full Text Request
Related items