Experiential Marketing And Its Applications In Store

The process of the economy development is faced to experience economy after experiencing the agriculture economy, the industry economy, the service economy etc. This is also an inevitable trend. Experiences economy separated from the service economy, resemble the service have ever separated out from the merchandise. So, the difference between experience and service is just same as the difference between service and merchandise. The emergence of experiencing personally make product increased in value originally possessed, becoming a kind of new value headspring. This is because in experience personally economy, the consumer will give the top evaluation to experiences, also would like to pay the higher price for it. Experience economy is also exists in past of economy, but not were said to a kind of economic the type. In experience economy, the business enterprise is a planer," no longer provide the merchandise or service only, but provide experiences." leave the customer indelible memory. Consumer participates the experience in theirs way. Experiences become the key to open future. This becomes a characteristic in contemporary economy and the direction of economy development. In this kind of meaning, it is a experience age after serving economic ages.The economic environmental variety cause the consumer demanding to change continuously .These changes helps us to realize this new words-experience marketing, experience marketing stands on sense of consumer, emotion, consider, act, connection five aspects, redefine and redesign the marketing considers way. It breaks the tradition assumption of the "rational consumer", think that consumes are rationales, consumer at consumption front, consume, after consuming of experience personally, is just key to study the consumer behavior and business enterprise management.Experiences to be used as a kind of value carry, it have many appearance. For example, it since can depend on in the product with serve; also can be used as to sell alone, Just like service can depend on product, experiences also can exists alone. Experiences have many appearances and with the abundant contents. It gives many ways to business enterprise to exhibition experiences marketing. Store is the best place to present experiences marketing to public. It can create and give every kind of experience to consumers, and to obtaining the benefits. We can move consumers by sense organs, emotion, atmosphere, life style strategy and acquire the good and economic benefits through creating perfect experience.