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Study On Network Marketing Current Situation And Development About Chinese Agricultural Product

Posted on:2005-05-01Degree:MasterType:Thesis
Country:ChinaCandidate:L JiaoFull Text:PDF
GTID:2156360152470523Subject:Business management
Abstract/Summary:PDF Full Text Request
In China, the Electronic Business and the Internet Sales stilted late and until 1996, they were attempted by Chinese enterprises , Now the Internet Sales has been adopted by the Chinese enterprises, All kinds of Internet investigations, Intersperses , All kinds of Internet investigations , Internet advertisements , Internet distributions and Internet services have interfered in the trade of enterprises ,However , compared to the developed countries , the general conditions of Chinese Internet sides is at a low level and it remands on the primary stage . The Electronic Business started late enter but develops at a high speed several years ago , the beginning of BOTC had three bottlenecks : the Natives, the Internet payment and the commodity distribution , but they have improved greatly till now.At the same time, In china, the quantity of farmers takes up80%, where the sales of farm products is a key problem that bothers the solution of " Three-Auricles" problems.The article focus on the Internet sales of the farm products at present , from the basic principles of the Internet sales of the farm products and compared to the foreign unties, where the farm products sell smoothly and have information the distribution of farm products .Besides, the arties analyzes the details of the advantages, disadvantages ad well as the restrictions of the Internet sales for the Chinese farm products. In addition, it discusses and instructs a scheme for the further development of the Internet sales for the form products. Also, the article puts up with the environment mode, commercial model, sales channels of the Chinese form products and hopes that it will be useful for solving the sales of the form products, which is one of the "Three— Agriculture " problems.
Keywords/Search Tags:Agricultural products, Network Marketing, Traditional marketing, E-commerce, Commercial mode, Informationization, Logistics, Mode idea
PDF Full Text Request
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