The Research Of Price Strategy For Commodity Buildings Of Wolong Garden Of Jinan Real Estate Development Corporation

Since about 10 years ago, the impetus of real estate development in Jinan has become more and more swift and violent Real estate items, especially the competition in one circle of supply and demand turns white, but the focus of the competition usually concentrate on the side of price. How to define the best price competition strategy for Wolong Garden to put the real estate items into practice in the shortest time is a problem concerned by not only Jinan Real Estate Corporation, but also all the other open up merchants. Consequently, the study of this problem is of important significance.At first, the relative price theory is summarized, such as Equilibrium Theory of Supply and Demand, the Price Methods for commodity buildings, the General Price Strategy for real estate, special price system and the Theory of Modem Marketing. Secondly, the external and internal enviroments is analysed, including trade characteristic, trade market condition, consumptive demand characteristic, competition among buildings, general situation of the item, cost analysing, factors mat effects the prices of the commodity buildings, and so on. Based on the above analysing, judgements and proposals are made for the present and future market envirement and firm actuality of the commodity buildings of Wolong item, and the strengthen, weakness, opportunity and threat of the item are found out Afterwards, starting from the angle of marketing administration, based on extensive measurements and calculators and demonstration, through adopting the technology of price-fixing in market-comparative, put forward the price competitive strategy for commodity building of Wolong Garden item of Jinan Real Estate Development Corporation. At last, put forward interrelative proposals for the executive of the strategy.Meanwhile, this strategy has widely utilized and guiding significance for the other items of the corporation.