Marketing Plan And Implement Of Meishan Outer-Beach

"Maple-Lake front" is a project of the Sichuan Wan-Jing real estate company. The prophase of the design, layout and examine of the project has been passed and the half design of the shop drawing has been finished. Company think that the primary design has great risk through discussing and analysis and the project should be re-disigned in order to reach the economic goal.According to the advance, analysis and settle of the problem, the new sale strategy of this work aiming at the commercial land part includes the following work.(1) Through the investigation on the marker actuality and macroscopical environment of the whole real estate in MeiShan and the integrated analysis, including PECT, POTER and SWOT of the item, we have found out the original layout has serious misplay.The original layout goes to "commercial foot-street". There are 35,0000 m2 commerce areas focusing on the square. On the one hand, the orientation is similar with that of the "DongPo commercial foot-street" and "DongPo Lake-Square", but it hasn't the advantage of competition with them. On the other hand, the consumer market of the original orientation doesn't exist.So, we locate the project once again and layout the products once again. According to the priciple of "Seperation", we make primary mass commerce locate on three consumption market, i.e. food and amusement consumption market, life coordinates consumption market, commodity consumption market, and then obviate fatal threat from market capacity.(2) Change the name of the project "Hupan Fengjing" to "Meishan Waitan", andmake it government project through public relations of the government.Through an aneo sale plan, this has completely exceeded a real estate one, Utilizing the media composing strategy and modern sale spread the influence of this item has been fully expanded. It also attracted the leisure consumers that ensuring the items successful develop.Through the aneo and package appear on market of this item, especially after the successful graft with government, bringing it into the government project and establishing it as the city image project, this item has produced a wide-romged influence in society .It has successfully snathed patient from jaws of death, keeping a fine sale tendency.