Strategy Of Building Qingdao Harbor Into Northern International Shipping Center And The Solutions

In view of the ever-growing trend of globalization and the ever-strengthening role of harbors, the present article first makes clear the concept of international shipping center and then offers an analysis of the strategic significance of building Qingdao Harbor into the northern international shipping center and also an analysis of Qingdao Harbor's external conditions such as macro environment and industrial environment as well as internal factors such as resources and capabilities, based on an in-depth study of basic facts of Qingdao Harbor. The author further points out the external opportunities for and threats against the development of Qingdao Harbor, using EFE matrix and IFE matrix as analysis tool. A solution of growth strategy is proposed with the aid of SWOT matrix.A strategic goal of building Qingdao Harbor into the northern international shipping center is .thus brought forward after an overall analysis combined with actual situation of Qingdao Harbor, together with an intensive study of strategically important organization design, market exploration, capital operation, personnel training and image building, etc. At the mean while, in order to secure the smooth implementation of each strategic measure, solutions are provided, identifying the strategically important measures and layout of implementation as well as the safeguard mechanism to implement the strategy.