Font Size: a A A

Sino Indonesia Economic Relations: Historical Analysis And Strategic Opportunities

Posted on:2005-05-03Degree:MasterType:Thesis
Country:ChinaCandidate:X C ZhengFull Text:PDF
GTID:2156360152967824Subject:Business Administration
Abstract/Summary:PDF Full Text Request
To fulfill Tsinghua University's IMBA Program project report requirement, I am writing a project paper, which will analyze Indonesia-China economic relations in recent years and identify prospective industries/sectors where I expect there will be tremendous business opportunities in the future. In addition, I have added a case study on Sami Sami Jaya Corporation (the "Company" or "Sami Sami Jaya"), an Indonesia-based trading company that was established specifically to take advantage of these opportunities. The company markets various imported Chinese consumer goods in the Indonesian market. Finally, I offered several strategies that Sami Sami Jaya should pursue to be even more successful in leveraging opportunities in Sino Indonesia trade relations.First, I begin with an introduction of Indonesia-China economic relations in recent years, beginning in the 1980s and 1990s. As a background to this, I presented a brief economic and political development history of both China and Indonesia since 1970s. Second, I offer an analysis of several sectors of the economy/industries, which are expected to experience explosive growth of trade between China and Indonesia in the next several years. Such industries include mining/oil & gas, consumer products, forestry products, agriculture and many others. In each industry, I have also added several examples of companies that have successfully leveraged these opportunities or completed deals to position themselves in favorable situations. One of the examples is Asia Pulp and Paper (APP), a company that possesses massive forest concessions in Indonesia and operates several large-scale factories in China. It has become the market leader in the Chinese market for paper and paper-related products. APP is considered the most successful Indonesian investment in Mainland China. Another example is Changhong Electronics, a Chinese electronic giant that recently began building distribution network and sales channels in the Indonesian market. Due to its competitive price strategy, Changhong TVs and air conditioners have taken market share away from incumbent players such as Sony, Sharp and Samsung. Then, I move into a case study on Sami Sami Jaya, a company that was established specifically to market Chinese-made consumer products in Indonesia. Its current product offerings include plastic-made household products, picture frames and music boxes. In the future, the company's product lines will include small electronic appliances such as rice cookers, hair dryers, blenders, etc. The company believes that Chinese consumer products will increase its dominance in the Indonesian market due to its competitive price and good quality. Finally, I will conclude this project paper by summarizing what Sami Sami Jaya can do to further leverage opportunities in Sino Indonesia trade.
Keywords/Search Tags:Indonesia, Natural Resources
PDF Full Text Request
Related items