The Brand Spokesman's Tactics Of Advertisement Spreading

Nowadays, modern marketing comes to a phases that many factors such as productivity strength, selling strength, imagination strength and so on ,are interdependent and going to combine together. Image strength has already been paid more attention to these things. In 4P theory of marketing, the advertisement is one of them, namely establish the image of brands, it means to popularize products, it is not marketing all. But the advertisement is the only thing that consumer can feel, and it is the most attractive part too. When consumer see most advertisement, it give consumer impression a deep one the advertisement too most, other products, channel, price,etc. It can not be felt by common consumers partly, can experience only in real consumption. But simple products advertisement is very weak among modern marketing. The product be commanded under a flag on higher aspect through the brand spokesman. And spokesman of image such easy image that consumer recognize, not merely bring the billowing wealth to products manufacturer, erect the emotion factor difficult to wear away in consumer's mind too, so receive much concern. This literary grace uses the relevant theories of Advertisement and Communication as a support, has analyzed the brand spokesman in terms of symbol, carry on deep analysis to the use of brand spokesman especially. According to brand image current situation that spokesman use , probe into products manufacturer use brand image reason of spokesman, have explained a brand spokesman and brand interreaction with the case in terms of Advertisement and Communication , have put forward several suggestions and countermeasures on the existing problem pointedly.The thesis has carried on the definition to the brand spokesman at first, understand the brand spokesman as the symbol, has described the brand spokesman's use especially, mention the control of the brand spokesman finally, have stronger pertinence to reality.