| The "Digital Olympics" is a most important characteristic of "Beijing Olympic Games" in 2008,moreover it is the inosculation of the "High-Tech Olympics" and "Digital Beijing" strategies. The Starup of this project will accelerate enormously the growing of information industry and the recast of traditional industry in our country, simultaneity driving hi-tech industry correlative. Correspondingly, it bring an unprecedented developmental opportunity to the spaceflight enterprises in our country. How to compete successful in the Digital Olympics market by make best use of their advantages and bypass their disadvantages is the top-priority hot-spot to them.According to Special Programme for Construction of Digital Olympics,the programmes for construction of Beijing Digital Olympics in 2008 mostly include communication services, broadcasting services, intelligent transport systems, intelligentization of stadium facilities, meteorologic technology support for the Olympics, intelligentized card ,the safetyguard for the Olympic Games, etc. These programmes are steering wheel and target market leading the spaceflight enterprises of our country to serve for the Digital Olympics.Of course, the spaceflight enterprises need to research and project the market of Digital Olympics further ,because only holding direction is not enough to they exploit the market of Digital Olympics. â‘ Macroscopically, is there advantage for the spaceflight industry of our country in the aspects of manufacturing equipments for satellite communication, transmission and reception of TV signals, transit satellite navigation system, space remote sensing, systems simulation, and intelligentized card, etc. Therefore the fields the spaceflight industry success with enormous economic benefit and important social consequences in are items the spaceflight enterprises need to store up when they exploit the market of Digital Olympics.â‘¡Within the range of microcosmic, there is considerable capacity of supplying for most of construction project of the Digital Olympics by the spaceflight enterprises, even they have a considerable advantage over their competitor in some fields and projects. Considered together, the capacity of supply by the spaceflight enterprises includes communication services for the Olympics, broadcasting services, intelligent transport systems, intelligentization of stadium facilities used for the Olympics, meteorologic technology support for the Olympics, intelligentized card ,the safetyguard for the Olympic Games, etc.To investigate further, the capacity of supplying above named covers a wide range of markets for mobile communication, fixed communication, satellite communication, transmission and reception of TV signals, the devices moveable used for television reception, satellite broadcasting and television, intelligent transport systems, systems simulation for traffic, the alarming and monitoring system for traffic, Three- dimensional simulation systems for intelligentization of stadium facilities used for the Olympics, management for intelligent construction, the manufacture of meteorological satellite, ground system for meteorological satellite, remote sensing of satellites, intelligentized card and the safetyguard for the Olympic Games, etc. So the spaceflight enterprises will be able to develop their skills to full in the market of the Digital Olympics.It is obvious that the spaceflight enterprises of our country have some advantage in the fields of the application of satellite and Information Technology. And they have the capacity of competing and supplying for the market of the Olympic Games. But if they want to obtain the correlative items ,they need to analyse and grasp seriously their strong points and weak points in the aspects of enterprise scale, the principal sum, technological innovation, cost management, marketing strategy, brand strategy, government marketing, etc. As the saying is that "Know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat". In o...
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