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Research On The Influence Factors And Tactics Of Marketing Of Open-funded Funds Of China

Posted on:2006-09-25Degree:MasterType:Thesis
Country:ChinaCandidate:Y H PanFull Text:PDF
GTID:2156360152989455Subject:Business management
Abstract/Summary:PDF Full Text Request
From 2001 September the first open-fund funds has been published , the open-funded funds industry of our country develops very fast , In past short 4 years, there have established and operated of more than 100 open-funded funds already. They have enormous facilitation in perfecting the capital market of our country. But the management company of the open-funded funds lacks marketing idea and marketing tactics. Under the fund and depressed situation of whole stock market of our country, the open-funded funds faces the enormous pressure of redeeming. In order to ensure the growing up healthy of the open-funded funds of our country, the study on marketing tactics of the open-funded funds has great meanings. This text has introduced the basic conception of the open-funded funds at first and in the global development, sum up the characteristic of paying marketing of the open-funded funds, and analyse that the open-funded funds is on the wide market space of our country. Then study the dependence factors of influencing marketing of the open-funded funds further on this basis: index, net value of the assets, rate and distribution channel. Explain and analyse the marketing current situation of open-funded funds of our country and the problem exists. Products fix the price , customer's relation , question of the irrigation ditch appear to the marketing course of the open-funded funds, have put forward the corresponding suggestion.
Keywords/Search Tags:Open-funded fund, marketing tactics, rate of the fund, customer's relation, product development
PDF Full Text Request
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