Cross-border M&A Case Study Of The Anti-monopoly

In recent years,with the rapid and stable development of economy,the huge potential that contains in the market of our country has begun to appear.Many transnational companies focus their attention on our country . as the most important direct investment way,cross-border merger and aequisition(M&A) has become more attractive. The cross-border M&A can bring amounts of capital and advaneed experience from outside,optimize economic structures,create job opportunities and Promote international competitiveness and economic development of our country.However the side effects of merger and aequisition(M&A) is to bring monopoly to host country to harm competitiveness.Therefore, all major country in the world are using the anti-monopoly review system to adjust the market structure , regulate the market-competitive behavior and safeguard the rights and interests of customers. This article starts with three typical cases in different periods :the Coca-Cola Huiyuan case of mergers and acquisitions, M & Xugong case Carlyle and the French M & A Supor SEB case , then elaborates three cases of M & A process in details, make the use of comparison and induction research methods. This article tries to find the reasons for success and failure of three cases, and provide a reference for relevant companies for the future M & A .This article is divided into four chapters.The first chapter is to introduce the acquisition of Coca-Cola Huiyuan case, the Carlyle acquisition of Xugong case and the case of France SEB M Supor three typical cases, explains its detail acquisition process. It also defines the meaning of cross-border mergers and acquisitions at first, and then analyzes the main legal forms of transnational mergers and acquisitions and the impact on the market.Then this chapter respectively points out the nature, legal forms and loss of national famous brands of the three cases with combination the qualitative analysis of cases,The second chapter refers that in the cross-border M & A antitrust review process, we need to define three issues: the relevant market, market share and the degree of concentration and market competitor to enter the degree of difficulty, which is a core part of this article. In order to decide whether to start the anti-trust review process, we must first define the relevant product market, which include product market and geographic market. The next step should be review of the market share of companies involved in mergers and acquisitions and related market concentration, then taking into account other the difficulty of competitors enter the market, to determine whether the merger constitutes a monopoly.Chapterâ…¢discusses the antitrust review process, the main focus on the reporting systems and hearing procedures.Then these three cases were analyzed from two review aspects.Chapter IV anlyzes reasons for success and failure of the three typical cases, from which we can get experience for the future merger .This is also the core of this article.