Research On Implicit Demand Of Elderly Group

China is the country with the largest elderly population in the world, and is in the stage of accelerated aging, with the surge in the elderly population will bring the elderly to the increased demand for goods and services, and demand for types of elderly population is also changing, the demands of elderly population will play an increasingly important role in the market total demand, in order to meet the needs of the elderly group deeply, we have the necessity to carry on the analysis and the research to the implicit demand of elderly group.This paper focuses on the topic of "elderly group implicit demand" to analyze and discuss, and has studied and analyzed a lot of theory and literature, for this basis, summarizes the psychological characteristics and behavioral characteristics of elderly group demand; discusses characteristics of elderly group implicit demand; summarizes the connotation of elderly group implicit demand and two kind of elderly group implicit demand type based on the information cognition, the value sensation; as well as the ownership class, shows loving concern the kind, the self-respect class, the self-realization kind of four kind of 12 kind of elderly group implicit demand element.This paper has carried on the empirical analysis to the elderly group implicit demand structure. First, proposed the empirical study project design. Next, explained the data collection sample situation, and carries on the descriptive statistical analysis. Finally, in the condition of scale conforms to reliability and validity examination, carries on the cluster analysis based on the elderly group implicit demand, come to two different kinds of elderly group implicit demand cluster; carries on the factorial analysis to the elderly group implicit demand, establishes the connections among the factors of elderly group implicit demand, has obtained 7 common factors.This paper according to the old age community recessive demand element, has constructed the elderly group implicit demand evaluation index system, has calculated the various targets relative weight with the aid of the fuzzy Borda number analytic method. According to result of empirical analysis, gives some countermeasure proposal for elderly group implicit demand development simply. Finally, has carried on the summary to the full text, and proposed some important propositions for the further research which based on the elderly group implicit demand.