The Research Of Development Environment And Strategy Of Tourism In Liangshan Prefecture

This paper integrated the real situation of tourism in Liangshan and successful experience of other places with similar conditions, utilized the theoretical knowledge and analysis tools acquired from the MBA program to complete the analysis of the existing circumstance and interior and exterior condition appraisal . on this basis , it presented distinctive suggestions and concrete measures for the development of tourism in Liangshan Prefecture .Liangshan Prefecture boasts rich high-quality tourist resources, but it lags behind Sichuan Provinces and even China as a whole restrained by manifold factors now. This manifests itself with the undesirable economic performance, substandard practice, the unprojected tourism image, monoproduct and extensive operation in addition to the imperfect market and promotion. Impeded by these factors, the tourism in Liangshan lingers in the starting period far from pillar industry. In terms of development environment,...