The Research Of Liangshan Prefecture Eco-Tourism Development Strategy

This paper theoretically analyzes and studies the question--how the Liangshan Prefecture should utilize the historic opportunities brought about by the develop-the-west strategy to accelerate the eco-tourism, and thereby promote the related industry, transform the resource advantage into the industrial and economic advantage.First of all, this paper reviews the theory regarding the eco-tourism. After analyzing the necessity, advantages and disadvantages via demonstration of the reality and trend of China's eco-tourism and present situation, the paper concludes that it is the only solution that the tourism in Liangshan will develop in the ecologically friendly line that is characterized by sustainable development.Secondly, this paper also applies the qualitative in addition to quantitative method to evaluate the rich local natural and cultural tourism resources. The strategic objective of eco-tourism is presented with the use of SWOT. Based on this objective, this...