A Comparative Research On Corporation Culture Between Hotels At Home And Abroad

With the stable and speedy development of domestic economy and the large-scale extension of famous international hotel groups in china, overseas hotels have been in an advantageous situation in the competition depending on their collectivization, brand, reserving network, human resources and corporation culture, which has pushed domestic hotels into a stage full of both opportunity and risk. So it's necessary for domestic hotels to research and learn from overseas hotels in order to improve their competitiveness. However, the researches on corporation culture is not enough while corporation culture is becoming more and more important as part of hotel core competitiveness. Therefore, with two hotels as study objects, this paper makes an exploratory and comparative research on corporation culture of hotels at home and abroad with the intention of finding the difference and sameness, advantages and disadvantages. The research aims at providing favorable references and countermeasures for the corporation culture construction of domestic hotels so as to improving their competitiveness.The paper first expatiates on the development origin and essential theory of corporation culture so that there will be a clear understanding of corporation culture. Then using the methods of both qualitative and quantitative analysis, it analyzes the differences of corporation culture between hotels at home and abroad through the processing of original information obtained by questionnaire and interview. On this basis, the paper finds out the existing problems and gives the reasons for the differences. Considering the problems and depending on theories of corporation culture, the research finally puts forward some exploratory countermeasures for the construction of corporation culture of domestic hotels.The research belongs to applied basic research, which contributes to both theory and practice. On the side of theoretical contribution, it enriches the theory of corporation culture and consummates the system of hotel core competitiveness; On the side of practical contribution, it gives the differences of the two kinds of corporation culture, analyzes their advantages and disadvantages and points out the issues which should be paid attention to during the construction of corporation culture. In a word, the research aims at improving the competitiveness of domestic hotels.