The Study On The Program About Brand Based On The Key Value

The direct expression of enterprise competition is to fight for market . Compete however along with market and the maturation of customer aggravate constantly, guide enterprise sale practice with the sale thought of tradition, may cause the unceasing increase of sales volume though, but may not can at the same time cause the unceasing raising of profit level, the continued increase of profit is just the last pursue of enterprise. For make enterprise profit maintain continued increase, discover, found and strengthen brand loyalty abroad having research is its effective channel. Brand program research is just therefore purpose go on a specialness sale problem research. Strengthen the systematic research of brand program problem, must further rich with develop modern market sale thought and theory. Have not realized brand especially, Chinese some enterprises exist for enterprise importance, make it be castles in the air with may have may have no luxurious game, still some enterprises have realized the importanceof brand though, but do not know how to start . So plan strategy according to Chinese enterprise research brand, carry out brand construction for enterprise,'hit make the strong tendency brand of China, have very important practice guidance meaning. The basic purpose of this paper research, is in is research starting point theoretically with key value, carry out brand program research, come rich with develop modern brand strategic theory, at the same time with this guidance enterprise, develop strategic establishment and enforcement especially the brand of Chinese enterprise.This paper in have made overall explanation for the research technique, research structure and major innovation etc. and meaning of selection of subject, with carry out system for related research document look back and study for this paper in place will be concerned with basic concept make limit preliminarily foundation on, attempt is research starting point with brand key value goal, found brand program system, combine the brand program project of enterprise reality , hope team carry out the establishment of brand program strategy for other enterprises have the guidance role of reality.