A Research On The Integrated Supply-chain And Management Information-based Of Guangze Milk Industry

With the advancement of social and the development of economy,the competition among enterprises is more and more vehement。In 21st,the competition among enterprises is not purely the competition among enterprises but the competition among their supply-chains,supply chain management is the important thing for enterprises to pay attention to。The supply chain activities encompass all associated with the flow and transformation of goods,the flow of information from the raw materials supplier to the end user,as well as the reverse flow of materials and information in supply chain。The supply chain includes the management of information systems,sourcing and procurement,production scheduling,order processing,inventory management,warehousing,customer service,and after-market disposition of packaging and materials。Through the earlier period of the appearance of supply chain ideology,enterprises paid attention to the achievement of longitudinal integration,viz. through possession every element of the supply-chain the enterprises controls and dominates the whole supply-chain to adopt the efficiency and reaction ability。But,with the development of social,the longitudinal integration lost its competition gradually , transverse integration , viz. integrated supply chain management supersedes it。At this time the relation of the node-firms among the supply –chain is strategic alliance,while keeping the coordination unify the firms develop their focal operation and deal their non-focal operations out to their relevant colleagues。Supply chain management of company in our country just start,management experience is short of fairly,application level of information technology is lower。Through investigation to Guangze Milk Industry etc.,refer to relevant document information of supply chain management,summarize existent major problem in integral supply chain and informational management of Jilin Milk Industry etc.,as follow: First,as the focal firm of the supply-chain,nonce Guangze Milk Industry etc. pushes the longitudinal integration management but not integrated supply chain management。Second , the degree of information-based management is lower and non-systemic,there are some lone information among each department and each firm。Third,the degree of information share is low,so sometimes there are the phenomenon that the same information input repeatedly。According to above existent problem,integrate the theories knowledge,refer some success integrated supply-chain planning and design of management information system , research the integrated supply chain management and information-based management。The research content mainly includes 4 aspects:research of the basic theories of SCM and MIS,systemic analysis of integrated supply-chain of Guangze Milk Industry etc.,design of MIS of SCM of Guangze Milk Industry etc.,system realization of MIS。Now, summarize the major research content of each part to be as follows: It comes from enterprise resource planning for SCM from the perspective of the enterprise management。It is based on inside resource management and what the firm's attention is how well and quickly push the product to the market。That is a pulling SCM。With the increase of market competition,to exist and develop the firm must transform their products into profit。Enterprise management come into the management that it focuses the custom and the satisfactional degree of custom。Correspondingly,supply chain management transforms into pushing management from pulling management。This management connect the lone information island among each operation,and it realize the information integration and share,so enterprise should decide what to produce,when to produce and how many to produce according to the market demand。Through systemic analysis of integrated supply-chain of Guangze Milk Industry etc.,by grasping and analysis the problems of the existent supply-chain and SCM from whole top,give some advices about the model of supply-chain,the structure of integrated supply-chain,the strategies of management,information share and organization relation。Through design of MIS of SCM of Guangze Milk Industry etc.,by analyzing...