The Scheme Design To Evaluate The Continued Marketing Force For FAW Group

The accuracy of any marketing ories, all can not get away from the examination of the marketing fulfillment, keep on the marketing dint grows the problem of theories research is also same such.Be an item involve the marketing strategy, marketing culture, the marketing combination...etc. of great topic, the marketing that keeps on the research and business enterprises that the marketing dint grow practices the close contact.Therefore, the accuracy of the research direction for the sake of the assurance, must go deep into the actual marketing of the business enterprise work.This thesis is have a foothold in the business enterprise exactly actual, the dint diagram is in business enterprise actually the marketing work, grope for a viable keep on the marketing dint to grow the method.The thesis passes to design for a the vapor group in going deep in to understand a the marketing of the vapor group to work actual foundation a set of physically viable keep on the marketing dint judge project, investigate to use to judge this kind of way push business enterprise to keep on the possibility that the marketing dint grow.Combine the expectation in the process of a the vapor group physically push forward keep on the marketing dint judge, can for keep on the research of the marketing dint to provide the precious research material. It is a kind of function concept that marketing was only think in the past, the marketing working talent wased see to make the position that had the equal importance with other working talents, but this kind of viewpoint is losing the conviction gradually, no longer behaving to accept.The modern marketing should be a soul for organize, but not only is one part within its system only, everybody in the organization the one who should become the marketing, so the marketing has become a kind of concept of strategic management, having count for much strategic position in the business enterprise.The position of the modern marketing has already turned into into the center position that regards the customer as the core from a past working talent position. When the business enterprise can be real to practice the modern marketing idea, taking customer as the core namely, the marketing place in show of the organization soul position, integrate various marketing working talent, make all sections of company serve for it, at this time, the marketing work of the business enterprise will become by all means a kind of to the function dint that the business enterprise develop the push, we think that this kind of motivation is a marketing dint.However whether this kind of marketing dint can push the business enterprise to keep on the development or not?Although from whole say that each business enterprises contain life cycle up, it is normal phenomenon that business enterprise livings to put out, set out exist from the business enterprise individual angle a how keep on the problem of the development.At these business enterprises that disappear quietly in the business enterprise not to lack to have the marketing dint, they head for to perish the very big degree up is lack a kind of keep on of the function dint of the pushs business enterprise development.The concept that quotes from the mechanics comes to form to say:To make the business enterprise keep on the development, need to have the function that a kind of whole system keeps on the dint, and the pure marketing dint has already can't constitute among them important power, business enterprise what to need to be become is a kind of to keep on the marketing dint, it is also a core that this whole system of business enterprise keeps on the dint to constitute the part. Emerge with the tide of the times continuously under the modern marketing idea the marketing dint, is still one research that is brand-new realm, domestic and international some scholarses just put forward this concept, fresh have as to it's go deep into the researcher.The professor of Kotler uncovered the prologue of that realm research towards keeping on the prospect research of the marketing formally.But the professor of Kotler is in build up keep on the marketing model process, the whole center part of model still take the marketing function as the core, but will change, culture, encourage, system etc. the support business enterprise is kept on the main factor layer structure of the development to place in the assistance position, still lacking to marketing and develop the strategic layer continuously of integration.After all the researchof this realm just started, keeping on the marketing dint is a business enterprise necessarily to last long the important power source of the development in the future, as to it's of thorough the research practices to the business enterprise and marketing theories of development have the important meaning. The thesis target a thus a large business enterprise group of the vapor group.In going deep in to understand one foundation of the vapor group marketing work fulfillment, pass to tailor for a the vapor group a set of keep on the marketing dint judge project, attain the purpose that promotes keep on the marketing dint to grow with the judge.At the same time, also expect promote to keep on the marketing dint from a the vapor group judge of in the actual work, be keep on the marketing dint to grow precious experience in the process. Should what to point out is, keep on the design that the marketing dint judges the project to a the vapor group, remove the value of the theories research outside, keep on the marketing dint towards pushing one vapor group marketing work progress and growing a the vapor group, have the actual value equally.Because to a the vapor group thus a rules over 21 subsidiaries of inferiority especially large business enterprise.How in the group layer, work to take into the councilor to the marketing of each brand company, how push the progress of the marketing work of each brand company, is the problem that a the vapor group marketing section extremely pays attention to.Way of thinking and methods provide in the thesis, can is actual to one vapor group to provide to draw lessons from in the work. Keep on the resolution of the marketing dint structure apply for the business enterprise keep on the marketing dint theories and grow keep on the competitive advantage has the important value.From whole see up, the business enterprise keep on the marketing dint is to be constitute by the layer class structure of the marketing mentality, marketing learning efficiency, marketing creative dint three layers, so keep on the evaluation index sign system of the marketing dint also should according to keep on the inside structure layering of the marketing dint to carry on the design.Thus, then can satisfy the thought of evaluate the process movement in actual evaluation process, pursue the layer to carry on from basic...