The Business Enterprise Digital-marketing Theories And The System Development Researches

The digital-marketing turn the differs from the traditional meaning up of marketing, is the information quantity because of the environment that the marketing of the traditional meaning face not big. The information delivers the speed not quick. The market information pole dissymmetry. So the market need has to gather a hobby obviously; But the marketing environment face currently is, the body of ages of information now of characteristics: The information have great capacity, the information delivers the speed especially quick, the market information is almost transparent. Bigger environment of the market need difference. Therefore have own new characteristics on the marketing contents.This text discusses the theories of the digital-marketing, whole turn the contentses, such as solution and the system design...etc.. Study the fulfillment to investigate from the theories, and delineate the frame of the digital-marketing theories gradually. Can be information-based for the business enterprise marketing to provide the theories to reference in Certain degree. This is also the point to discuss the contents. But, because the theories of digital-marketing research still before belong to follow the research in the domestic, Currently without united definition, I also is to throw the brick to lead the jade. It may exist the place of the shortage reasonably in the contents of digital-marketing , the project design and the system design.At the inevitability of digital-marketing to carry on discuss, first I definited the digital-marketing, and analyzed the current marketing information-based various theories and businessenterprises again in this aspect existent problem, and get a marketing information-based have already become the check and supervision business enterprise in future competition important factor. And information-based unsuccessful reason of most business enterprise marketing, is not the problem of the software, and also not a technique however hard problem, but is because the problem of the business enterprise management, the mode of the management, just cause the information-based failure rate of business enterprise higher. Therefore, the digital-marketing becomes most business enterprises the core competition in future.In treatise of the digital-marketing theories. First I analyzed the whole structure of the digital-marketing for the business enterprise inner part, Put forward own special standpoint, The digital-marketing to flow to the business enterprise logistics, business and the funds flow three organic unify. This is exactly its core function place. Then, from the angle of the strategic programming, Turn the digital-marketing theories to carry on the strategic programming to the business enterprise numeral. Put forward six stages to tread the implement separately, ex- three stages are tactics stages, and the three latter stages are strategic levels. This standpoint matches the regulation that the people know the thing, and it is viable. Later, from the military tactics level analysis, he implement numeral turns the step of the digital-marketing. End, as to it' s the output performance carries on the valuation. The main contents of the digital-marketing system to include: The digital-marketing report system, the digital-marketing information system, the digital-marketing investigation system and the marketing decision support system. The inner part report system mainly is to solve the businessenterprise to trade the' business usually; The digital-marketing information system contents mainly includes to obtain the information, and the organization and the management of the intelligence report system, the extension of the intelligence report collection, the rival intelligence report database etc. aspect; The numeral turned the main introduction of the marketing investigation system three kinds of investigation means: The E-mail questionnaire investigation; hand over with each other the type computer-aided telephone interview( CATI) system; The network investigation system etc. contents; The digital-marketing electronics trade system resolves the business enterprise network to trade, make on-line electronics of business enterprise trade become realistic;In the last again in brief introduced the marketing decision support system. The four greatest systems constituted the main contents of the digital-marketing system. Discuss the digital-marketing characteristics immediately after, this part discusses to point out. The numeral turns the marketing is not a pure system development, But regard the marketing business as principle, information-based just carry out the means of the marketing target just. End, will currently marketing information-based other theorieses with it compare. Passing the contrast analysis, I get the digital-marketing is to gather many bureau chiefs of front follow the theories.In the treatise of the digital-marketing project design, I discussed the digital-marketing system to constitute first, including the internal net system of business enterprise, the business enterprise management information system, the business enterprise website construction and systems development supports the personnel etc. circumstance, and the above contents constituted...