| Gas firing kitchen furnace is facilities in most use in kitchen. Present products on the market have some deficiency on the structure such as low heat energy, not burning fully, wasting energy etc. To solve these problems, engineers of Zhonglian Technology Ltd, of Jilin Province research on the products for long time and get success. Their new product: high efficient plate against standing fire, this technology is original in the world. The using of this technology will eliminate lack being on present products. It will promote kitchenware industry development. For the new kitchenware service to science Zhonglian Technology Ltd., of Jilin Province set up the project. As the request of the corporation I try to analyze the project for the investor to make investing decision. The corporation own property rights of knowledge about the concerning the products. I will try to analyze the project as follows: Marketing analysis 1.The analysis of the relative industries: with the rise of the level of peopleËŠs life and the popularity of the gas used in towns and cities the demand for various kinds of gas firing furnace for family use is rising, so all these cause the development of this industry. In recent years, with the new rise of real estate industry, there is a trend that new kitchen fitting which represents new life in fashion come into families in numbers. The essential equipment among kitchen fitting is firing gas furnace, so firing gas furnace is the first choice for customers. According to a recent survey, there will be a potential for kitchenware in the cities of our country in the five years to come, the most important product among kitchen is firing furnace and the demanding number for it will reach 4240 thousand sets and the average demand number a year is 848 thousand sets. The product of this item is of high technical quality and will have a potential market. 2.The market of the product According to the division of economy, the spread firing furnace in families of cities is different from the east to the west, the percentage of firing furnace occupation is decreasing in turn. In addition to market survey, products of firing furnace with high quality and high technology sell well in big or major cities or areas with a high consumption level while products with a poor quality and low technology the sold in small towns or rural market. Therefore, this report thinks patent products should be sold mainly in cities of the eastern region. As there are clear differences between the west and the east area. The eastern area is the destination of the western gas transported to the eastern project, the surroundings of using gas is becoming perfect, there will be a great demand for firing furnace higher than the western and mid-western area. According to the division of the market above, we can make full use of resources, focus on advantages and gain a higher market share. 3.The analysis of the market scale This report draws an conclusion that the products of this item will promote the development of firing furnace from the third generation to the fourth generation according to the analysis of the development of the consume the replacement of the present products the development of the east will cause the development of kitchenware. The demand for gas firing furnace becomes great. With thecontinuous and steady development of estate and the reception of the whole kitchenware, China's gas firing furnace on market is becoming "safety, saving energy, more efficient" These products will occupy big space on the market. After being industrialized, it will meet a great demand for market. The analysis of marketing 4.Plan for marketing We should make full use of the characteristic of the product and focus the selling point on "intelligence" and "high efficient" and "energy saving" and mainly produce the inserting furnace, and develop the high consumption market. From the very beginning of coming into the market, we should set up our brand as the leading part of advanced consumption brand image, then we can differ ourselves from our opponents. The enterprise should change the traditional marketing style, and emphasize the corporation with estate companies and gas companies and by promoting the construction of net and the normalization of management pay more attention to group purchase and try to make estate companies matching construction. We should also use the theory of localization and try to show the different points from the competitors. Emphasize the characteristics of the products in advertising, such as "intelligence control, safety, energy-saving economical a friendly to the environment" should not only guarantee the quality of the products but have good after-service. Adopt discount and return-benefit and advertising as means for promoting selling. Organize groups to control different marketing areas. Come in the market and occupy market by the most economical means. 6.Plan for finance The item plans for finance twenty million yen. In the plan we adopt equity...
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