Studies On Service Quality Management Of Scenery Region For Tourism Based On Digital Service Quality Standard

With the .development of tourism in our country, the service quality management in tourist attractions is lagging further and further behind the requirement of the market. As a brand new service quality management pattern, the service quality standard is a method of management that based on the service quality disparity model to find and eliminate the customers' disparities in expectations and perceptions, and is related to procedures, evaluations, controls and consistent improvement. The method tries to find quality problems and their reasons during service through evaluating the customers' disparities in expectations and perceptions to control the implement the succeeding service procedures and to realize the support of relevant settings, so the the service quality can be improved by reducing the disparities to the least through standardized service procedures, remedial services and consistent improvement of the procedures. On the other hand, digital management is an advanced manage pattern, which makes corporations to attain their management functions through fast, stable and effective information 'flow. The combination of digital management and service quality standard can enhance the effectiveness, flexibility and promptness of the service quality standard, which is of directional significance for current management in tourist attractions in our country. In addition, this paper has discussed and studied the real mode of digital service quality standard in the quality management in tourist attractions with the design and implement of a real information system, which will provide some references for the realization of digital service quality standard in the management in tourist attractions.