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The Studying Of The Influence Factors In The Ticket Price And Pricing Tactics Of Professional Soccer In China

Posted on:2006-04-20Degree:MasterType:Thesis
Country:ChinaCandidate:N LiFull Text:PDF
GTID:2166360155456324Subject:Physical Education and Training
Abstract/Summary:PDF Full Text Request
With the development of football, the public have strong desire to watch high-level football games. Football games are endued with market value. Professional football, a special product, is in the form of a game. Consumers have to pay for the enjoyment caused by watching and enjoying the game. The price of the ticket is the embodiment of currency. To the business managers, mastering the laws of the ticket price and making suitable price is very important to that sale of the product.This research used Literature summarize, Delphi Method, Mathematical statistics and Inductive method, Deductive method. It mainly deals with the ticket price from the marketing theory, by learning from the experience of foreign professional games. It mainly analyses the influential factors on ticket price of professional football games and the pricing tactics of China's ticket price.The internal factors that influence the ticket price of China's professional football game include: product, purpose, promotion strategy.The external factors include: consumers, market competition, macroscopic factors, and other factors (court, climate). The ticket price is mainly decided by market. Business managers enjoy the right to decide the price. Meanwhile, they have the obligation to accept the supervision of the government. The ticket price system include market research, analysis of influential factors, choice of pricing tactics,...
Keywords/Search Tags:Professional football, Ticket price, Influential factors, Pricing tactics
PDF Full Text Request
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