Evaluation & Study On The Core Competence Of Chinese Household Appliance Enterprises

Today of economic globalization, the market competition of Chinese household appliance enterprises is very fierce. The profit of Chinese household appliance enterprises falls to a big range during the competition of domestic and foreign famous household appliance enterprises. On the one hand, the low-level competition during the domestic enterprises shall give a bad influence to the development, on the other hand, because of the big distance with foreign famous household appliance enterprises in technology, management, market sales etc., Chinese household appliance enterprises are in the dry tree.The paper is based on the theory of the core competence. After the fully analysis of the development actuality of Chinese household appliance enterprises, it builds the comprehensive evaluation indexes system for the core competence of Chinese household appliance enterprises, strikes up a comprehensive evaluation system by using fuzzy mathematics, applys and analyzes to the final result.Because the factors of the core competence are very complicated, the paper builds the evaluation indexes system for the core competence of Chinese household appliance enterprises, according to the characteristics of Chinese household appliance enterprises, by using system point in six ways as technology innovation, finance statue, management, HR & company image etc. Then, according to the fuzzy characteristics of the core competence,it gives a comprehensive evaluation. This indexes system & evaluation method have some instructional significance in evaluating the core competence .