Research On Large-scale Real Estate Development Project In The Prophase Investment Decision-Making

At present, China is under Open and advance continuously, the fact is that more and more attentions had to be payed to: In recent years in city real estate development project, in particular in city suburb large-scale property development process, which promoted continuously during the development quality, the development scale has also taken astonishing changes. From Beijing to Shanghai, from the coast to inland, the real estate scale grew up continuously already becomes a fact, the China's real estate market is progressing fast as if it's on the dimension-development track. It's a common phenomenon to see many large real estate projects which occupy thousands of acres even ten thousands of acres all around the country. So, in the newly industry of the real estate with high-investment, high-risk, high-return, but how to make better for the prophase planning and the project's investment decision is much important. Because of the wrong investment decision, many cases exited. So it is very important to make good decision before the project, and choose the location right, even to make good analysis so as to get the best scheme,which is a crucial problem to be responded and settled while many large real eatate corporation empolders the projects. This article attempts by the author which experiences in the project earlier period development decision-making working practice summarizes in the Sichuan yibin development construction city infrastructure as well as the city development project, to the entire project 608 hectares, first period 353 hectares (5,000 Chinese acres the project development earlier period plans approximately) with the decision-making process, in particular project start area project approximately 21 hectares (315 Chinese acres) development mentality, development pattern choice,development opportunity choice, project position choice, project product localization as well as product variety choice, through project technology economic analysis, feasibility study process, To the project earlier period investment decision-making key point, the main point, carry on the analysis and the research to the project value maximization principle, obtained certain had the universal regular development pattern the summary and the development mentality induction. It has also proven through the project development practice, and the project's development, the city facility necessary consummated gradually through the start area around, has led the entire piece area development and is mature, also caused the entire city piece area land and the city value maximization. On the one hand, expanded the built-up urban area scope, has promoted the city image, enormously improved the city infrastructure; Provided the high quality, the environment in particular for the city has been exquisite, the high attachment value city housing community, will cause the nearly 20,000 inhabitants to move into the new city, enormously improved city people's living conditions and the housing quality; At the same time, also has obtained the development enterprise good economic efficiency through the large-scale real estate project development, has obtained the aspect which the government, the resident, the enterprise tripartite altogether wins. This article adopts the case that real diagnosis summary research large-scale property development project in the development earlier period main work mentality and the work key, by the market analysis method, the case real diagnosis method, the pattern choice induction method, and hoped to provide the certain reference model to the similar project development.