The Research About The Marketing Tactice Of Chongqing International Golf Club

Since reform and opening to the outside world, the national economic sustained growth, the income level and the material life continuous increase, and the demand of the quality of life and the culture accomplishment also continuous increase at the same time, by way of items, the Golf sutra lie fallow athletics among it should be get hold of rise and spread abroad. This athletics belong to rich man last time and it was the burgrave's athletics at that period will change to commons and commercialization. By way of sunlight Industry's Golf of China Industry shall become to objective of investor and should be the new point of invest. So, the enterprise how to use the material plenty, and looking for a road in market competition, and get achievement in this amplitude market, that point not only investor themselves, also should including and get hold of the government and society attention. This chapter use for marketing management base theory about Service Marketing and Relationship Marketing , first analysis international , internal lie fallow athletics example the Golf athletics development status , use for Five Forces Model of the Competitive and SWOT analysis method and base on analysis Chongqing international Golf Club marketing environment ,research the consumption and competitive status and develop the base marketing strategies about Product , Price, Place, Promotion , and composed with the Tourism Industry's development, put forward the marketing strategy about developing the Glof Tourism.