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The Research On Festivals And Special Events Planning With The Case Study Of Hunan Tourism Festival.

Posted on:2006-09-05Degree:MasterType:Thesis
Country:ChinaCandidate:X J FanFull Text:PDF
GTID:2166360155950643Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
Festivals and Special Events (FSE) is one of the hot topics and significant contents of the current development of tourism . It plays a great important role in promoting regin's economy, building city's image and refining traditonal culture. Festivals and Special Events includes broad sense and narrow sense.This article discussed the broad sense, which applies more widely . With the example of Hunan Tourism Festival, the article uses the normative method and case method together, and adds various festival activitis to support theories analysis. Based on that, the article obtains the initial motive to make a systematic research on FSE and means to disclose the misguided areas, conclude successful experience and guide the present market. The article tries to make up for the theory deficiency of FSE planning, open up new field of tourism study, improve and perfect the theory system of the subject of tourism.The article is divided into the four parts, including the introduction, summary of FSE , theories research on FSE planning and case study of Hunan Tourism Festival.The introduction part pointed out the significance content and method of the research and also appraise the present condition of domestic and international FSE. The summary of FSE discusses characteristics classification and influence of FSE. The theories research on FSE planning part begins with system construction of FSE planning, combining the example of Hunan Tourism Festival, inquiries into a set of systems planning method, including FES planning principle, train of thought, fixed position of planning, organization and undertaking, operation of activities, construction of atmosphere, marketing expansion, developping strategy and plans method, plan steps etc. At the same time it point out the problems of organization scale institution and management in Hunan Tourism Festival and puts forward a proposal of Hunan Tourism Festival 2005.
Keywords/Search Tags:Festivals and Special Events, Planning, Hunan Tourism Festival
PDF Full Text Request
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