Research On Cyber Sales Promotion Tactics And Evaluation Methods

The network promote sales to be used as a kind of business enterprise marketing method to have been technical and perfect to have the very big development with the calculator along with the network technique, specially the network flies economical to develop soon in recent years, the network promotes sales to display its important function more and more in the aspects of exaltation business enterprise managing the level and promote business enterprise information turning to develop. However the development that promote sales in the our country network still is placed in the stage in entry-level, it is a tradition to promote sales only of continuing and having no appears the net that network promote sales top advantage, obstructed the modern business enterprise the management the development progress that information turn. This text develops the present condition according to our country network economy, passing the economic theories in network with the research that network promote sales to replace, analyze the network promote sales the choice that influence factor and networks of the strategy promote sales strategy. From a beginning the analysis of the influence factor that promote sales to put forward according to the network the network promotes sales the evaluation index sign system of the strategy results with evaluate the method combines detailed analysis in proceeding with argument. At a this text with some whole car produces business enterprise is the solid a network for to this text putting forward promotes sales the results that combine the strategy the evaluation the method proceeded the substantial evidence the analysis. This text construction goes into detail: A related theories for is" introduction" part, this mainly introducing thesis choosing a background with meaning and research methods with the thesis draws lessons from. Promote sales to the textual network in this chapter the second part the way proceeded the analysis with definition, the way that network promote sales is four kinds of: The network advertises, website expansion, sell to promote with public relations. An analysis for is" network economy descending business enterprise promoting sales theoretically replacing", this chapter passing to the economic development in network present condition introducing with developing trend and economic theories in network and tradition the economy is theoretical more get network promote sales replace and develop the trend theoretically. An analysis for is" network promoting sales strategy and its choices", this chapter according to last a network promoting sales theories replacing was detailed to expatiate the network promotes sales the way: The network advertises, website expansion, sell the characteristics that promote with public relations four kinds of methods, studied to affect the business enterprise the choice the network promote sales four greatest factors of the way: Stage of business enterprise type, business enterprise development with business enterprise product life cycle with other factor. Passed to discuss to the characteristics analysis of business enterprise four greatest factors the network promotes sales the choice of the strategy. An analysis for is" business enterprise network promoting sales combining strategy results evaluating system setting up", this application settling sex with fixed amount combining together method established the network promotes sales the index sign system of the strategy to evaluate the frame with the results, putting forward the bad network promote sales mathematics that combine the strategy the evaluation the modelType inside: P——network promotes sales to combine the results the evaluation the value Si ——is the i a method contribution value, ≤1 ki ——is the i a method power is heavy I=1,2,3 and 4 Analyzed the model the inside the meaning of each factor one by one in order with compute the method according to the model immediately after. Expatiated again after introducing model the network promote sales the calculator that combine the strategy results the evaluation realizes, using the flow chart to whole evaluation process the expression come out, regarding Visual Basic6.0 calculator language as the terrace, designing should evaluate the calculator of the method realizes process. A function for is" business enterprise network promoting sales combining strategy results evaluation case an analysis", a function for the sake of can giving business enterprise at putting network promotion strategy results into practice evaluating system hour increasing putting efficiency into practice, designing evaluating system software way of thinking, to it with interface making introduction, and passing solid example playing showing it. In the method that evaluate, this text application compare analyze the method with settle the analysis method that sex, fixed amount combine together, according to characteristics that network promote sales, promote sales to the business enterprise network the results proceeding analysis evaluate, breaking the tradition promote sales strategy results evaluation method not system, but along use the tradition promotes sales the some index sign that results evaluate sets up the method. In setting up point, is a network to promote sales primarily strategy results...