The Research Of The Videoconference System Commercialization In The Enterprises

The importance of the information is recognized along with rapiddevelopment of the science and technology and the extensive application ofthe computer network. The videoconference application system whichsupports the information exchange instantly and develop the cooperation witheach other can offer the direct and actual video/audio communication for allthe long distance team members. Now the videoconference field has come intobeing the three kinds of application market sectors which attach mostimportance to the privates and the enterprises and covers the content service.The perfect, professional and systematic videoconference solution made by theFAW Communication Company offers a potential commercial opportunityaccording to the FAW reality..Along with the gradual maturity of the video communication technologyit is getting more and more extensive and popular in the enterprises applicationthan the TV conference system. It can meet the demands of multiplayer andmulti-orientation in the enterprise. The application of the videoconferenceapplication shows itself in swift and violent impetus and becomes a hot topicin the communication industry since 2002. The requirement of the enterprisesvideoconference was aroused by the 9.11 incident, SARS epidemic situationand the slacken of the global economic increasing that triggered the climax ofthe global videoconference application and made an potential influence to theChina's videoconference market. The videoconference application becomesthe only way for the enterprise information construction that implements thecommunication between the people.This shows that the videoconference market would develop rapidly. Thevideoconference service is in the development period of its lifecycle. It is aquestion for discussion that how to introduce the effective market strategy andexpand the video service. We should try our best to prolong the shaping timeof the videoconference such as the sales strategy of the other products. Thecore of the time is that we try our best to expand the market quotient on thebasis of insure the original increasing rating and increase the new profit point.Firstly we should take the elaborate market survey and analyze the potentialmarket demand as well as know the enterprise's basic videoconferencerequirement well, so we can adjust the commercializing strategy of thevideoconference in time. Secondly we should innovate the video service (orthe produce of the core production) continually and increase the function andimprove stability as well as strengthen the sales promoting sector. Theextensive propaganda can build up the reputation and brand name dominoeffect and get the more new customers. Lastly we should do all the serviceswell in the sales sector and popularize the customer-tailor strategy in theenterprise market by utilizing the characteristics of the modular design. Wecan meet the different customer's groups demand by the exploit the specialfunction on the basis of invariable general functions.The construction of the videoconference system should take the customernetwork condition, the terminal types and the operation habits into account.The technology advancement should be united with the practicability. Thevideoconference system should be constructed on the basis of the IP protocolwith the fully utilizing of the existing IP network. The individuation of thedemanding can be met by the custom-tailor method. The enterprises privatesectors can be built up in the FAW common videoconference platform.In the videoconference there are the functions such as the electric whiteboards, files share, web share, browsing in cooperation with each other,desktop share, remote control share, snapshot share, letters discussion, privatechatting and so on. It meets the regular meeting demands of the enterprises inremote project coordination and service summary as well as the jobassignment in the same time and it offers the instant communication exchangeto handle the official business remotely in the appraisal of the claim for thecompensation, remote monitor, customer exchange, job coordination, serviceconsultation, spare parts technology information, production exhibition and soon. The bilateral interactive remote training is offered to meet the increasingdemands for the entirely training to the costumer representatives, serviceconsultation, the maintenance technicians by the videoconference system. Itcan improve the accomplishment of the whole stuff in the lowest cost rapidly. Nowadays many great enterprises buy their own videoconference systemand put them into practice to meet the demand of increasing the workefficiency and reduce the office cost. But most of the enterprises can achievethe goal by utilizing the operator's server and network resource directly byleasehold and thus there is no need for them to buy, operate and maintenancethe equipment. What they need to do is just pay the bill according the quantityof usage. There is no limit in time and space and it reduce the initialinvestment and operation cost greatly.The article gives a profound details about which selection of the strategyin the operation and market should be made when the enterprisecommercialize the production with the example of the FAW Trade ParentCompany case. The Auto market has come into the model-transition periodand been changed from the seller's market to buyer's market. It is veryimportant that the enterprises to know the market demands and make out thestrategy of the production and the market in the macro environment . It is thesignificant that the Trade Company introduced the Video System for the longdistance conference and training as well as the logistic management. Theconstruction of the Video System of the Trade Parent Company is based on theprinciple of the advancement, practicability, expansibility, facilitation,reliability and economics. The second exploitation has been made on thebasis of the FAW common video platform (AVON Videoconference System)with the fully consideration of the existing network of the Trade Company .The project goes through nine periods which includes the demandinganalyzing, the initial confirming of the demanding, the system survey, thecompiling of the demanding explanation, the interface design, thedevelopment and testing, the training for the operation, the initializationexamining running and the launching into the commercial use. It meets thedemanding of the Trade Company in the videoconference, remote training, thedata handling cooperated with remote parties, visible phone, external videoservice, video dispatching and so on. It has gradually penetrated into the entiresectors and is improving the operation situation and increasing the workefficiency.The FAW Trade Company one-time investment is reduced greatly by 2million and the cost reduced by 60%. as the FAW communication companyofferes the mode of equipment leasehold. The FAW communication gain0.2232 million profit each year by the videoconference system...