Thinking Of Appearance And Solving Strategies For Disharmony In Medicine Selling Markets

The medicine industry can never decline, the drugs have the catholicity of the general commodity, otherwise the drugs have the own characteristics:(1)Passive consumption;(2)Avoid calamity; (3)Substitute; (4)twain; (5)Individual difference. The passive consumption that passive consumption of the drugs can see prescription medicine in trade process, The consumer have no decision, the doctor act important role in drugs consume process, the doctor helps the sufferer doing the judgment condition, pass the prescription behavior, help the sufferer choice drug. The medical treatment service organization exists the medical treatment corruption phenomenon in medicine market of our country, causing the actual price of the drugs far and high in its value. The problem of medicine price is falsely high is a global difficult problem. Enter 21 centuries, our country government brings forward the construction diapason society, the medical treatment of the medicine market is corrupt, it serious influence sufferer to medical treatment because the medicine price falsely high. The foreign medicine market also exists the falsely high phenomenon of the medicine price, main counterplan is practice the medicine for cent industry and pass the medical treatment insurance to control the medical treatment service organization of expenses. The our country government for the control the drugs price also enlargement to drugs price of control strength, successive a set related policy, the end of 2000, national overall a set 13 kit policies that the medical treatment system reform, medical treatment reform, medicine cent industry, the drugs classification management, invited bids to buy a pedestal of the policy of etc. to bring about the tide of a reform in the medicine profession, touch the production, business, enterprise, business enterprise, hospital, retail trade of the medicine profession directly, but the result is not obvious. Though invite bids to buy the policy already a set, but at the time of whole country promoting to invite bids the system completely, invited bids to become a purchase terrace only, the drugs price did not get to resolve really over the high problem.The industry of cent of medicine has already practice for a lot of years at western and many nations, mostly of doctor is can approve" the doctor is responsible for examine a patient to prescribe for; The drugstore be responsible for adjust a reviewing prescription" of mode of cooperation. But the phenomenon of our hospital" keep to cure with the medicine" did not present new change, the hospital and the drugs is still the relation of benefit. On the basis of the characteristic of medicine market, the object of sales promotion of manufacturer isn't final consumer of medicine, and is physician of hospital .By cahoots of manufacturer and hospital difference of the of medicine and real value is very big, and the difference form the advantage that many principal parts of interest purse, but the sufferer bear its cost. The compensate mechanism of hospital lead that it must try for survival and development by plus of medicine price, but for pursuing ofprofit maximum, the hospital don't care about the phenomena that deducting a percentage from a sum of money. Some hospitals even encourage physician to have bigger prescription to pursue more profit that price difference of medicine brings for. Because of limited reward, the physician is apt to the medicine of the higher price and more backhander under the condition of the acquiescent hospital, and in order to increase the distribution and cater for the demand that the hospital asks for profit the price of medicine bring on the result of increasing when they compete in the market of medicine. In order to settle the problem of the medicine market in our country, by the research about it, especially by the correlative analysis for pivotal hospital and physician, and refer to the research and analysis of foreign correlative field, at the last of the article I bring forward settling countermeasures as follows: 1. We must establish effective oversee mechanism to control nosocomial prescription action. To increase transparence of medical treatment service, we need to establish "gatekeeper"system and become laic supervise for expert one by the specialty knowledge of "gatekeeper", buildup sanction for medical treatment service framework, improve feeble station of sufferer, and so have possibility of playing down false highness on final consumer. 2. To make use of insurance framework to control prescription action of hospital and increase its charge dominate consciousness. For it we can make use of medicare framework to induct competition into medical treatment service framework, on the other side we can make...