Law Protection Of The Consumer Rights In On-line Transaction

The only end purpose of any social development is the person. In the market economy, the consumer is not only the sill of the market back, the welfare of the consumer but also constituted the point of departure and the end marriages of the economic development. Therefore, legal protection of the consumer rights is an important legal issue on the condition of market economy. In newly arisen on-line transaction mode, various rights of consumer are violated most easily, because of the distemperedness of the homologous legal protection institution. And the issues bring of on-line transaction mode meet with legal protection of the consumer rights, exactly is the challenge that new economy operate form toward the proper legal framework put forward in progress of science and technology and society develop process. But respond to these kinds of challenge are the honors and mission that history gives the lawman from the beginning. The issue this text to inquiry is exactly under this background.Since the on-line transaction is still unfamiliar to most people, this text introduced the related concept, classification of the on-line transaction, the new characteristics of on-line consume and new issues of the on-line consumer protection under present legal framework in the first part. Subsequently at the second part, through the analysis on two important documents of OECD and correspond legislative and judicial practice for on-line trade in other developed countries, such as the United States, EU...etc. Exploring the advanced experience in the protection of the on-line consumer rights, provide for our country to draw lessons from. The third part is the substantial evidence research and the creative part in this text. This text used a method for study of case, select several typical model cases that the consumer rights may be violated most. They are the issues of definition identity of the consumer; protection of personal data and the issues on regulation of networks deceitful advertisement and Spam. Through analyzing the relevant legal issues, then come to the conclusion.